According to Report Comcast Is the Most Miserable Brand On Social Media

In the age of social media, brands now behave more like people than ever. So it’s a good question to ask whether people actually like these brand-personalities. Would you have a drink with them? Invite them to your dinner party? Or avert your eyes when they come over?


A new report from online education platform Udemy attempts to quantify people’s affinity for two dozen big brands, using the responses to their Twitter and Instagram posts as a gauge.
The group fed thousands of tweets and Instagram posts into an API that judges positive, neutral and negative words or phrases then spits out a numerical sentiment value between -1 and 1.
The results show that Comcast, the much-maligned cable empire, was the only brand to reach into the negative numbers as measured by happiness.